Collection: GroVia

What began as Montana’s Diaper Store, an online retail site operating out of founder Kim Ormsby’s laundry room, has quickly grown into the inspiration that would revolutionize the natural parenting industry. In 2008, Kim created a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed The Natural Baby Company.

The Natural Baby Company found great success, particularly with the 2009 launch of GroVia, a modern, eco-friendly diapering system that took the market by storm. Since the launch of GroVia, the system has changed many lives. It compelled us to grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children.